Syratec – Our Story
My Expensive Lesson
In the early 1990s I learned a very expensive lesson about electrical power protection. I was the branch manager of a photocopier company and we were trying to sell multiple copy machines to a law firm. The firm insisted on a trial period which meant we had to install the equipment and let them use it for several days before they would actually make the purchase. Within hours of installation the copiers began to malfunction and our technician was unable to fix the problems. We were told to come and pick up the copiers. We had lost a quarter million dollar sale.
I learned later that the reason our copiers had malfunctioned was because of dirty power in the building. My competitor who won the deal had installed power protection devices with their copiers; ensuring their equipment would not be affected by the dirty power. The most embarrassing part is that I should have know better. Here’s why.
I started with ESP as the northeast region manager based in upstate New York. I was later promoted to Vice President and moved to North Carolina to work at corporate HQ. There I learned a LOT about the design and manufacturing of power protection products. In particular, when testing some competitive products, I saw firsthand the awful results of using inferior components and poor circuit design. We had a well-equipped testing lab with the ability to stress product designs beyond their limits and we blew a lot of stuff to smithereens!
ESP experienced great success over the years and continues to produce what is widely considered the best selling, best performing surge protector in the world. When I first got started with ESP it was a tiny company. But as a result of great technology, and hard work by a dedicated team, they were acquired in early 2016 by Ametek www.ametek.com, a global manufacturer of electronic instruments, for 130 million dollars!
In 2003 I left ESP and started Syratec. Syratec is now a strategic partner with ESP and the exclusive online vendor for their products. The Next Gen and enVision models in particular are light years ahead of the competition and an incredible power protection value.
At the time I left ESP they were totally dedicated to one market: copiers, with one primary product: the Digital QC surge protector. I was interested in expanding into new markets and offering a wider variety of power solutions. I saw growing market opportunities for battery backup, voltage regulation and isolation transformers.
Syratec is a power quality solutions company. A one stop source for preventing and resolving power problems. I hand-pick the products that we sell and I think that you will find our products to be a tremendous value. After thirty years I still continually study product technology and design. We field test and we lab test. I visit the factories where the products are made. I talk to the engineers that invent them and I talk to the people that build them. Most importantly, almost everyday, I talk to our customers – the people like you who keep us in business.
- We have large customers (the Army, major universities, oil pipelines and the like) who spend hundreds of thousands of dollars to protect millions of dollars of mission-critical systems. Many of these customers are charged with safeguarding our national infrastructure or conducting intensive scientific research. Our products ensure they never go offline.
- We have mid-sized customers who spend thousands to protect copiers, lab equipment, industrial machines or marine navigation systems. These are the businesses that keep our economy thriving. Our products help them to serve their customers better and to be more profitable.
- And we have many smaller customers who spend a hundred, or two hundred dollars to protect their home electronics. Our products keep their lights on, games running, and their music and movies playing. I like to think we add a little bit to their happiness. Or at least prevent the frustration of having their TV melt down in the middle of their favorite movie or gaming rig go up in smoke in the middle of a boss fight! 🙂
Thanks for reading our story. We appreciate you being here and greatly value your business.